Terms of service

Who you are agreeing with

Vows is operated by Migambi Global, LLC, a Delaware limited liability company, at 131 Continental Dr, Suite 305, Newark, DE 19713, United States. In this document we and us mean that company, and you means the person who opens an account.

These terms apply when you use vows.day, the studio you sign into, or any site built through it. Using any of those means you accept them. If you do not accept them, do not use the service. Write to legal@vows.day about anything in here.

Three other documents form part of this agreement and are worth reading with it: the privacy policy, the data processing addendum, which is what covers your guests’ data and applies automatically without anything to sign, and the cookie notice.

Who may use Vows

You must be at least 18 and able to enter a contract where you live. One person opens the account and is responsible for it. You may build more than one site on it, and each one is bought separately.

There are no passwords. You sign in with a six digit code sent to your email address, or with Google. That makes your email account the key to your Vows account, so keep it secure and tell us at legal@vows.day if you think somebody else has reached your sites.

You may share the account with the person you are marrying, or with anybody else, and if you do then everything they do on it counts as done by you.

What Vows is

Vows builds a wedding website from a conversation. You describe your wedding, choose a design, answer some questions, and the site is written for you. Afterwards you change it by asking, in the same conversation, and you publish it at an address such as yournames.vows.day or at a domain of your own.

Vows is a website builder and host. It is not any of the following, and should not be relied on as though it were:

• a wedding planner, or advice about how to run a wedding;
• a guest list or seating manager beyond the replies your guests send;
• a domain registrar. A domain of your own is bought from and stays with your registrar;
• a backup service for your photographs. Keep your own copies;
• a source of legal, tax, dietary, medical or travel advice, whatever the site happens to say.

Your content, and what we may do with it

Everything you put into Vows stays yours: what you type, your photographs, your video, your documents and the finished site. We claim no ownership of any of it.

To run the service we need permission to handle it, so you give us a licence to store, copy, adapt, format, transcode, publish and transmit your content, worldwide and free of charge, but only for these purposes:

• building, previewing, editing and hosting your site;
• publishing it at the address you choose, once you ask us to;
• making the copies a service needs to work at all: renditions of a photograph at the sizes a page draws it, a transcode of a video, past versions so a change can be undone, and backups;
• sending it to the subprocessors listed in section 7 of the privacy policy, for those same purposes.

The licence lasts as long as we hold the content and ends when you delete it or delete your account, except for any copy an infrastructure provider is holding for disaster recovery, which ages out on their own cycle.

We will not use your wedding, your photographs or your words to advertise Vows unless you tell us in writing that we may. Asking is a separate conversation and the answer is yours.

What you are promising us about it

By putting something into Vows you confirm that:

• you own it or have permission to use it, including from your photographer, who usually holds the copyright in your wedding photographs even though you are in them;
• publishing it will not break anybody’s rights or any law;
• anybody identifiable in a photograph is content to be on a public page, and that where a child is in one, you have their parent or guardian’s agreement;
• it does not break the acceptable use rules in section 8.

We do not review what is published in advance. If somebody tells us a published site infringes their copyright, we follow the process in section 16.

Your guests’ information

When a guest replies on your site, that reply is yours. Under data protection law you are the controller of it and we are your processor, which means we only do with it what you ask, and the terms of that are the data processing addendum. It is part of this agreement already and there is nothing to sign.

Two things follow from being the controller, and they are yours rather than ours. You have to have a reason to be collecting what you collect, so do not add questions to the reply form that you do not need. And your guests are entitled to know what happens to their answers: section 3 of the privacy policy is written for them and says so plainly, and you are welcome to point anybody at it.

You can export every reply as a spreadsheet and delete all of them from the studio, at any time, without asking us.

We do not sell guest data, we do not advertise to your guests, and we never send them marketing. The one message anybody receives from us because of a reply is the notification we send to you.

The site is written by an AI, and what that means

A large language model plans your site, writes the words in it and makes the changes you ask for. That is the product rather than an implementation detail, and it has consequences you should know before you buy.

• It can be wrong. It can misread what you told it, state a time or a place incorrectly, or write something that reads well and is not true of your wedding. You are responsible for reading your site before you publish it and for keeping it accurate afterwards.
• It is not deterministic. Asking the same thing twice can produce two different results, and we cannot promise a particular design, a particular wording or a particular outcome from any instruction.
• Similar output can reach other people. The model works from a library of designs we drew and from what you tell it. Another couple describing a similar wedding may receive something that resembles yours. We do not promise your site is unique.
• What it writes for you is yours, as far as it is capable of being owned by anybody, and we claim nothing in it. We cannot promise that model output is protected by copyright, because in several countries it may not be.
• It works from what you give it. If you upload a document, its text is read. We treat that text as information rather than as instructions, but do not put something into Vows that you would not want a model to read.

We may change which models we use, and how the product uses them, at any time. What we will not do is change what happens to your data without saying so: the privacy policy names the provider, and we give notice before that changes.

Limits, and using it fairly

What is sold is one wedding site, built and looked after through a conversation. To keep that possible for everybody the service has limits, and they can change as we learn what is reasonable:

• a cap on how many things you can ask for in a day;
• 500MB and 200 files for one site;
• 25MB for a photograph, 100MB and two minutes for a video, and 20MB for a document;
• up to three addresses at once for one site, and one domain of your own;
• the most recent fifty versions of a site, plus its first and whichever is published.

Using the conversation as a general purpose AI assistant, reselling access to it, or running it automatically are all outside what is sold. So is building something that is not a wedding site. Section 8 is the full list.

Acceptable use

Vows builds and hosts a website about a real wedding, for the people invited to it. Almost everything a couple wants is fine. This section is what is not, and it applies to what you publish, what you upload and what you ask the AI to do. Breaking it can cost you your account.

It has to be a wedding

• Do not build a site for something that is not a wedding or a wedding-related event.
• Do not use the conversation as a general purpose AI assistant, for work, homework or anything else unconnected to your site.
• Do not resell access, share the account commercially, or run the service automatically.
• Do not build sites for other people as a business without agreeing it with us first. If you are a planner or a photographer and want to, write to us. The answer is likely yes.

What may not be on a site

• Anything illegal where you are or where we are.
• Material you do not have the rights to. See section 16.
• Sexual content, and anything sexualising a child in any way whatsoever.
• Content that attacks or demeans people for who they are, or that incites violence against anybody.
• Harassment of a named person, or content published to target somebody.
• Content that impersonates somebody, including a wedding that is not yours or a couple who have not asked for it.
• Anything that would deceive a guest about who they are dealing with or where their money is going.

Money, and why this one is strict

A wedding site is a place people expect to be asked for money, which makes it an unusually good disguise for a fraud. So a gift fund, a honeymoon fund or a registry must be genuinely yours, and must be plainly described as what it is. Do not collect card details, bank details or any payment on your site: link to a real registry or payment provider instead. Do not request payment for anything other than your own wedding, and no cryptocurrency solicitation, investment offers, or fundraising for anything that is not the wedding.

We act on this one quickly and without waiting for a conversation, because the cost of being slow lands on somebody’s guests rather than on them.

Other people’s information

Your site is public once you publish it, and your guests never agreed to anything. So:

• do not publish a guest list, or anybody’s home address, phone number or email address, on a public page;
• do not publish anybody’s dietary requirements, health information or anything else they told you in a reply;
• do not publish a photograph of somebody who has told you not to, and be careful with photographs of other people’s children;
• do not add questions to the reply form for information you do not need. You are the controller of every answer you collect and you have to be able to justify asking.

If you need to give guests private details, send them directly rather than putting them on the open page.

The service itself

• Do not try to break, overload or probe the service, or get around a rate limit, a size cap or the payment.
• Do not try to reach another account’s data, or another couple’s site.
• Do not upload malware, or anything designed to phish or to run code on a visitor’s machine.
• Do not scrape the service or take an automated copy of it beyond an ordinary search engine.
• Do not use it to generate spam, bulk mail, or a page whose purpose is search manipulation.
• Do not attempt to make the model ignore the rules it works under, or to extract the instructions it works from.

Genuine security research is welcome and is not covered by any of that. Write to legal@vows.day before you start, and we will not pursue anybody acting in good faith who gives us a fair chance to fix what they find.

What we do about it

We do not review sites before they are published and we do not go looking. We act on what is reported and on what we happen to find. Depending on what it is we may ask you to change it, unpublish the site while it is sorted out, remove the specific content, suspend or close the account, or report it where we are required to or where somebody is in danger.

Where we reasonably can, we tell you first and give you a chance to put it right. Where the harm is immediate, a phishing page, an impersonated wedding, or content that is plainly illegal, we act first and explain afterwards. Closing an account for a serious breach does not earn a refund: see section 14.

To report a site, write to legal@vows.day with its address and what is wrong with it. For a copyright matter, section 16 is the faster route and has a deadline attached. If somebody is in immediate danger, contact your local emergency services first.

Publishing, addresses and domains

A site is private until you publish it. Nothing is on the internet, and nothing is indexed by a search engine, until you press the button.

A vows.day address

An address such as yournames.vows.day is licensed to you for as long as your site exists. It is not sold to you and it is not yours to transfer. Addresses are given out first come, first served.

If you change the address, the old one goes on pointing at the new one for as long as the site exists, so a printed invitation keeps working. An address you took and never published is released straight away. When a site is deleted its addresses are held for thirty days before anybody else can take them.

We can take an address back, having told you why, where it impersonates somebody, infringes a trade mark, or was taken to keep it from somebody else rather than to use it.

A domain of your own

You buy it from a registrar and it stays yours. We set it up to serve your site, and setting it up is currently something we do by hand: ask us and we will do it. If you stop using Vows, the domain is unaffected and you point it wherever you like.

Things a couple can add that involve somebody else

If you ask for an embedded video or a live map, the page will load it from that company, and anybody visiting your site is then seen by them. That is your decision to make and we say so when you make it. A site without one makes no third-party request at all.

What it costs

Describing your wedding, looking through the designs, answering the questions, having the whole site built, reading it and changing it all cost nothing. The payment comes at the point you publish the site, which is the moment your guests can open it.

Prices are in US dollars and are shown before tax. Sales tax or VAT is added at checkout where it applies, calculated from the address you give. Every plan gets the same product: the only difference between the two is how long the site stays online.

One payment covers one site. A second site is a second payment. Payment is taken by Stripe, and your card details go to Stripe rather than to us. We may change our prices at any time, and a change never affects a site already paid for.

What “forever” means, honestly

The Forever plan keeps your site online indefinitely, for as long as we operate the service. We are a small company and cannot promise to outlive anybody, so here is what we do promise instead, and it is a term of this agreement rather than a reassurance:

• if we ever stop running Vows, we will give at least 90 days’ notice by email to every account with a published site;
• in that time you will be able to download a complete, working copy of your site and every photograph in it, at no charge;
• we will not hold your domain or your content hostage to a further payment.

A One year site stays online for a year from the day you publish it. We will tell you before it comes down and you will be able to extend it or take a copy.

Refunds, and cancelling

Before you publish there is nothing to refund, because nothing has been paid. Building the site, reading it and changing it are free, and a site you decide not to publish costs you nothing.

Within 14 days of paying, a full refund, no questions asked. Write to hello@vows.day, we will take the site off the internet and return the payment. After 14 days the payment is not refundable, because what you paid for is the site being online and by then it has been.

Another language is the exception, because it is done in minutes and cannot be handed back. The line beside its button asks you to start it immediately and to accept this policy, and once the translation has been written that payment is not refundable.

That is the rule rather than the whole of it. If something has genuinely gone wrong, tell us what happened. We would rather fix the site, or make a decision that leaves you feeling fairly treated, than hide behind a clause.

If you are a consumer in the EU or the UK

You normally have 14 days to withdraw from a contract made online. For a published site we honour that in full and without conditions: write to us within 14 days of paying and the payment comes back, whether or not the site has been online in the meantime.

For another language, a service performed in full within that period, the right ends once it has been performed, provided you asked for it to start and acknowledged that you would lose the right. That is what the line beside that button does: by paying you accept this refund policy, these terms and the privacy policy, and ask to start immediately. Pressing it is that express request, and the refund policy you accept in the same act is this section, which is where you are told the rest. If you would rather keep the withdrawal right, do not press it. Write to us instead and we will hold the payment until the 14 days are up.

Nothing here removes any right you have that cannot be removed by agreement, including your rights if the service is faulty or not as described.

Availability

We work to keep Vows and every published site up, and we do not promise a particular level of availability. There is no service level agreement and no uptime commitment. Things go down, suppliers have outages, and we will get it back as quickly as we can.

We may change, add to or remove features. Where a change removes something you were relying on and we can reasonably tell in advance, we will give notice. Maintenance that takes the service down will be scheduled where we can and announced where it matters.

Preview and draft states are work in progress. Do not send anybody a link to something that is not published.

Ending it

By you

Delete a site or your whole account from the studio at any time. Deleting the account removes every site on it, every file, every guest reply and the way back in, and it cannot be undone. Take what you want first: export your replies and download your photographs. There is no refund for time left on a plan.

By us

We can suspend or close an account that breaks these terms, including the acceptable use rules in section 8, that is being used to harm somebody, or that we are required to act on by law. Where we can, we will tell you first and give you a chance to put it right. Where the harm is immediate, a phishing page or content that is plainly illegal, we act first and tell you afterwards.

If we close your account for something that is not your fault, we refund the unused part of what you paid. If we close it because of a serious breach, we do not.

After an account is closed we delete its content on the schedule in the privacy policy. Do not assume anything is recoverable afterwards.

What is ours

The Vows name and logo, the studio, the software behind it, and the design templates the sites are built from are ours or our licensors’ and stay that way. Building a site gives you the site, not the library it came from.

You may not:

• copy, extract or republish our templates, other than as your own published site;
• reverse engineer the service, except where the law says you may;
• use it to build a competing product, or to gather data with which to train a model;
• scrape it, or take any automated copy of it beyond an ordinary search engine.

Fonts in the templates are used under their own licences, which travel with the site. Feedback you send us we may use freely and without owing you anything for it.

Copyright, and how to report an infringement

Couples upload their own photographs and we publish them. We do not review anything in advance and we do not know who owns what. When somebody tells us material infringes their copyright, we act on it. We respond to notices under the US Digital Millennium Copyright Act and to equivalent notices under the law of other countries, and we terminate the accounts of repeat infringers.

Our designated agent

Send copyright notices to Copyright Agent, Migambi Global, LLC, at legal@vows.day, or by post to 131 Continental Dr, Suite 305, Newark, DE 19713, United States. Email is faster and is the route we would rather you used. Do not send them anywhere else: the deadlines below only start when the agent receives the notice.

Reporting an infringement

To be effective, and for us to be able to act quickly, a notice needs all six of these, which is what section 512(c)(3) requires. A notice missing something may not count as notice at all.

1. Your physical or electronic signature, as the owner or somebody authorised to act for them.
2. What work you say is infringed. If several, a representative list is fine.
3. What material you say infringes it, and where it is, precisely enough for us to find it. A full URL, and which photograph on the page.
4. How to reach you: address, telephone number and email address.
5. A statement that you believe in good faith the use is not authorised by the owner, their agent or the law.
6. A statement that the information is accurate and, on penalty of perjury, that you are authorised to act for the owner.

What we do when one arrives

We acknowledge it. If it is complete we remove or disable access to the material expeditiously, which in practice usually means unpublishing the specific photograph or page rather than the whole site. We tell the couple what we removed, send them a copy of the notice including the contact details in it, and tell them how to file a counter-notice. If you do not want your details passed on, say so, and understand that it may prevent us from acting. A notice that is incomplete or plainly not about copyright gets a reply rather than an action.

Answering a notice about your site

If your material was removed and you believe that was a mistake, or that you are entitled to use it, send a counter-notice to the same agent with: your signature; what was removed and where it was; a statement under penalty of perjury that you believe in good faith it was removed as a result of a mistake or a misidentification; your name, address and telephone number; and a statement that you consent to the jurisdiction of the federal court for the district where you live, or, if you are outside the United States, of any district in which we may be found, and that you will accept service from the person who complained.

We pass a valid counter-notice on. If they do not tell us within 10 to 14 business days that they have gone to court to stop you, we may restore the material.

Repeat infringers

A valid notice that is not successfully answered counts as a strike. A notice withdrawn, or answered by a counter-notice nobody takes to court, does not. At three strikes we close the account and its sites, and a single deliberate infringement, such as republishing something after it was taken down, can end an account on its own. Write to legal@vows.day if you think a strike was recorded wrongly.

Trade marks

For a trade mark complaint, write to the same address with the site, what your right is, and what you want done. We also take addresses back where they impersonate somebody or infringe a mark: see section 9.

Disclaimers

To the fullest extent the law allows, the service is provided as is and as available, and we disclaim all implied warranties, including merchantability, fitness for a particular purpose, title and non-infringement.

We do not warrant that:

• the service will be uninterrupted, timely, secure or error free;
• the content an AI writes will be accurate, complete, appropriate or unique;
• defects will be corrected, or that any particular request can be carried out;
• your site will rank in a search engine, or be reachable from every network on earth.

Some jurisdictions do not allow these exclusions. Where yours does not, they do not apply to you and this section is read as narrowly as it has to be.

Limits on what we owe

To the fullest extent the law allows, neither we nor anybody working with us is liable for indirect, incidental, special, consequential or punitive loss, or for lost profit, lost business, lost goodwill, or the cost of substitute services. That applies however the claim is framed and even where we were told the loss was possible.

Our total liability to you for everything arising out of this agreement is capped at the greater of the amount you paid us in the twelve months before the claim, or $100.

Two things are outside that cap, because they should be: our own fraud or fraudulent misrepresentation, and anything else that cannot be limited by law, which in some places includes death or personal injury caused by negligence.

Where you are a consumer, nothing in this section takes away a right you have under the consumer law where you live. Some jurisdictions do not allow the exclusion of certain damages, so parts of this may not apply to you.

If somebody sues us because of your site

You agree to cover us for claims, damages and reasonable legal costs arising from your content, from your use of the service, from your breach of these terms, and from your handling of your guests’ personal data, except to the extent it was caused by us. We will tell you promptly about any such claim and give you a fair chance to deal with it, and we will not settle in a way that binds you without your agreement.

This does not apply if you are a consumer and the law where you live does not permit it.

Changes to these terms

We can change these terms. For a change that is minor or clarifying, the updated page is the notice, and the date at the top moves. For a change that materially reduces your rights or increases your obligations, we will email every account holder at least 30 days before it takes effect.

If you do not accept a material change, tell us before it takes effect and stop using the service. Where the change would leave you with a site you have paid for and would not have bought, we will refund the unused part.

A change never applies backwards to something that has already happened.

Law, and disagreements

This agreement is governed by the laws of Delaware, United States, without regard to its conflict of laws rules. The UN Convention on Contracts for the International Sale of Goods does not apply.

Talk to us first. Before anybody starts anything formal, write to legal@vows.day setting out the problem and what you want done about it, and give us 30 days to answer. Most things end here.

If that does not resolve it, the courts of the state and federal courts located in Delaware, United States have jurisdiction, and you and we both submit to them.

If you are a consumer, none of that removes your right to bring a claim in the courts where you live, or to the benefit of the mandatory consumer protection law of the country you are in. Where that law conflicts with this section, it wins.

Consumers in the EU can also use the European Commission’s online dispute resolution platform, though writing to us directly is faster.

The rest

Whole agreement. These terms, with the privacy policy, the cookie notice and the data processing addendum, are the whole agreement between us about the service, and they replace anything said earlier.

Severability. If a clause is unenforceable it is cut back only as far as it has to be, and the rest stands.

No waiver. Not enforcing something once does not give it up.

Assignment. You may not transfer this agreement without our agreement. We may transfer it to a company that buys the business or its assets, and if we do, your site, your plan and this agreement go with it and we will tell you.

Nobody else. This agreement is between you and us. Your guests are not parties to it and gain no rights under it.

Things outside anybody’s control. Neither of us is liable for a failure caused by something genuinely outside our control, including a supplier outage, a network failure, a change in the law, or a natural event.

Notices. We write to the email address on your account, and it is your job to keep it current. You write to legal@vows.day, or by post to Migambi Global, LLC, 131 Continental Dr, Suite 305, Newark, DE 19713, United States.

Language. These terms are written in English. A translation is a courtesy, and the English version governs.